Two virtual reality avatars representing two users observing a physical phenomenon in the Bmax VR showroom.

Bmax Project

The virtual showroom

Visualizing the Invisible

Bmax, a leader in the development of Magnetic Pulse systems for metallurgy, is revolutionizing both industrial and luxury sectors with its cutting-edge technology. Based in France and internationally, Bmax relies on a high-energy concentration technology that moves metal at extremely high deformation speeds.

The challenge was to make these complex and abstract processes understandable to clients and investors. They needed a tool capable of clearly, interactively, and memorably demonstrating the power and precision of their electromagnetic forming technology.

Bmax therefore created a dedicated showroom to present its products.

Immersive experience
Réalité Virtuelle
25
Bmax logo
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An Essential Tool

To meet this need, HoloForge developed a tailor-made virtual reality (VR) application at the heart of Bmax’s showroom.

Users can grab a textured 3D factory part, examine it at will, or place it at the center for collective observation. They can also enlarge it, change its texture, and much more.

In addition, 3D animations illustrate every stage of Bmax’s processes: from loading blanks, to unloading finished parts, including the application of energy discharges (magnetic, kinetic, electrohydraulic, or pressure fields).

This platform provides a freeze-frame view of advanced explosive forming techniques, making it possible to understand and visualize the effectiveness of Bmax’s processes.

Immersive simulation in the Bmax VR showroom showing the visualization in virtual reality of a physical phenomenon with interactive modeling
Immersive visualization of a physical phenomenon in virtual reality in the showroom reproduced at a 1:1 scale
Immersive room with wall screens, virtual reality headsets and presentation space dedicated to digital and collaborative experiences.
Showroom equipped for virtual reality and digital presentations
View of the Bmax production workshop with its advanced industrial equipment, innovative machines and advanced manufacturing spaces
Bmax industrial production workshop
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