PIERRE FABRE
OSCAR PROJECT
SECTOR
Health
TYPE
Marketing
PLATFORM
HoloLens 2
RELEASE
2021
OSCAR PROJECT | Health prevention with HoloLens
In partnership with Pierre Fabre
For the 115th edition of the « Congrès de l’Association Française de l’Urologie », the pharmaceutical company Pierre Fabre collaborated with HoloForge Interactive to animate its stand with mixed reality.
From November 17 to 20 at the « Palais des Congrès in Paris », health professionals were sensitized on the increase of pathologies of the lower urinary tract and the prostate.
The application developed by HoloForge aimed to inform physicians and urologists in a more innovative and interactive way.
A preventive and educational use
By selecting the 5 BPH risk factors via an interactive menu, the user could see the organ concerned highlighted in a human model as well as an explanatory text insert. This feature allows the user to visualize more easily the syndromes in question while having the relevant scientific information.
This collaboration is part of an innovative approach and shows HoloForge’s willingness to actively contribute to the health sector with innovative and practical digital solutions.
Moreover, the attractiveness of the stand at the Congress demonstrates the relevance of an event and educational use of mixed reality.
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